The HOLDIE BAG® is made of polyethylene and has a total length of 90 cm at the upper edge, which can be reduced to around 70 cm using the push buttons on the side. The height is 37 cm. The bottom of the bag is 55 cm long and 35 cm wide. The straps can be carried comfortably around the shoulder or as a short handle. The material, which is normally used for the production of cooling roller blinds, keeps the contents of the bag cooler than in conventional functional bags. Measurements were taken as part of a test over a period of 5 minutes of exposure to the sun, 6 degrees less.
In the first run the HOLDIE Bag® is available in two different versions: the Satellite style in silver and subtle gray for those who prefer not to be so dazzling. The color selection for the signature letter varies - it can be yellow, gray, white, green, red, nude or blue and it remains exciting to see in which color the H adorns the bag until the day of delivery.